Principles in Motion



Adgenda Media International (AMI) is a truly independent, results-driven media agency, focused on delivering first class services in Media Planning & Buying, Consultancy & Strategic Insights, Data Science & Management, and Innovation & Training.

Egg & Brush was asked to explore the new ami logo blocks in motion and take a broadcast channel ident approach to create a series of ‘stings’ that reflect the values of the brand.

We felt that the best way to approach this project was to introduce some motion principles and treat the four blocks of the logo as encompassing:

• Strategy
• Insight
• Data
• Innovation

This gives purpose to their motion, a point of differentiation for each block (beside shape), and a measure for the success of each animation.